3 Ways to Stand Out on Social Media - In a Good Way

Jillian Sanders

In the digital age, social media is your virtual resume. It is a tool to help establish your brand, connect with your target audience, and communicate with industry professionals. Social media platforms are a visual representation of you and your company's values. Creatively branding your company, especially in a tech-saturated world, can be difficult, though it is crucial for making a good first impression. Let's dive deeper into three elements that can help you stand out on social media (in a good way!).

1. Variety: Instead of sticking to one social media platform, consider utilizing several. However, be strategic about which platforms make the most sense for your business based on your target audience. For example, if you are marketing to a younger audience, using platforms such as Instagram and TikTok may be a smart choice.
   A variety of mediums can also create a stronger social media presence. Besides graphics and informative videos, consider using blog posts and user-generated content to supplement your page.

2. Intentionality: Be intentional with the goals set for the company, what forms of content are being produced, and how effective your engagement is with your audience. It is also important to be consistent in terms of a posting schedule and a brand aesthetic. Find a happy medium between content the company wants to make and content consumers want to see by taking the time to do the research!

3. Authenticity: While it is helpful to be aware of trends and play into them to boost engagement, do not follow a trend if it doesn't align with the core values of your company. People will want to interact with your business if it appears like there are real humans operating it, not robots. Strive for relationships over followers, and post a variety of content beyond promotional posts. Share photos of team bonding, employee spotlights, or behind-the-scenes shots of what a day in the life looks like working for your company. Customers want to see this stuff too!

Having a strong social media presence can completely alter your brand, especially in the age of digital marketing. Strategic and creative promotion helps your company give the best first impressions, grow your audience, and connect with other industry professionals. Utilizing these three concepts will help you stand out on social media- in a good way. Best of luck!